Print Precision: A podcast with digitech
In October 2020 Digitech started their very own podcast tiled "Print Precision". As we continue to produce more episodes and content in a market that seems to lack a presence in the quickly growing and ever popular space of podcasts we hope to transfer a bit of our knowledge to each and every listener. While our main focus is the facts and features of the TruFire machine we also dive into to industry news, issues, and upcoming events to keep our listeners educated.
Leave us a comment and tell us what you want to hear next as well as how we're doing on previous episodes.
Want to be a guest on the show? Contact us directly (210)545-6000
The Latest Podcast: Episode 6, What chaps my chicken: Patric Coldewey
The truth is that every industry has its issues. After all, people aren’t perfect. However, true industry leaders will do their best to change the status quo and make visible improvements to the market.
With his vast experience in the field of digital and industrial printing, Digitech founder and president Patric Coldewey has seen areas that can use some improvement. Today, he joined Daniel Litwin on the Print Precision podcast to talk about these issues and what needs to be done about them.
Coldewey starts off the podcast with an anecdote that explains why this subject was one he wanted to talk about right now. He explained that too many of his newer customers viewed his company with a sense of distrust.
“It was supposed to be a good experience, but you could just tell they had been abused in the past by other suppliers,” he said.
What brings about this distrust in equipment and service providers? OEM pocketbook draining, manipulative sales tactics and service contracts, servicing responsibilities, and more.
“Everyone wants to be your partner and help you be more successful, but I don’t see those OEMs walking the walk,” Coldewey noted. But the Digitech founder wanted to do things differently.
“We let the customer know how we make our money and what we do with that,” he said. “You just have to keep earning their business every time.
“Digitech and companies like us just get out there and focus on making the best possible product and treating customers the way that we would like to be treated.”
Subscribe to the Print Precision podcast on Apple Podcasts and Spotify and join Digitech as we share our knowledge and expertise from over 30 years in the digital printing industry.